Union House
From a standard coaching program to a multi-tenant cinematic universe.
The Commoditization of Coaching
Union House possessed an elite, life-changing framework for men's leadership. However, their delivery mechanism was fundamentally broken. They were selling $5,000 coaching packages using $20/month SaaS funnel builders like ClickFunnels. The disparity between the price tag and the user experience was destroying trust.
Furthermore, their marketing relied on exhausting, high-friction sales calls. They needed a way to automate authority and prove their value before the client ever spoke to a human.
The Fly Trap Architecture
We mapped David's IP into a proprietary diagnostic tool we call 'The Fly Trap'. Instead of a generic landing page, traffic is routed to an interactive, beautifully animated assessment. Users answer three deeply psychological questions.
The system then diagnoses them (e.g., 'The Bondage Cycle') and generates a cinematic, 'Spotify Wrapped' style shareable asset. This completely eliminated the need for manual social media marketing—users shared their diagnosis, creating an automated, high-intent viral loop.
Proprietary Architecture
We abandoned off-the-shelf landing pages entirely. We engineered a proprietary, multi-tenant application backed by a highly secure headless database infrastructure.
- AI Hook Ingestion: Processed the foundational manuscript through a 2M token LLM context window to extract the most viral psychological hooks and restructuring it into an 8-episode narrative.
- 8-Episode 3D Saga: Built a bespoke WebGL (React Three Fiber) environment where users 'play' the book like a video game, scrolling to fly through the 3D cinematic space.
- The AI Campaign Sandbox: A bespoke client dashboard allowing the Union House team to view their generated shorts, track expected conversion yields, and trigger 1-click deployments to the Cloudflare edge.